Tencent launches new challenge to Social Networking sites in China

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Tencent launches new challenge to Social Networking sites in China

Sunday, 27 July 2008 08:51

Chinese internet giant, Tencent, which operates QQ, China’s most popular IM, instant messaging service, has launched a new Social Networking Site, QQ Xiaoyou, which will target high school pupils and university students in China. It is expected to challenge existing teenage websites in the country such as the hugely popular, 360Quan.com and Xiaonei.com, the Facebook look-a-like also owned by Tencent. The original Facebook, which also recently entered the Chinese market, is expected to put up a fight against the new contender.

360Quan.com is owned by Beijing based, Koolanoo Group. The website currently ranks China’s number one teenage website destination with around 30 million online users each month. Xiaonei.com has approximately 22 million members. QQ has previously tried to break into the Social Networking market in China, targeting the same market segment. Back then, in 2007, it did not enjoy tremendous success, but if it now uses its existing QQ user base, it could rocket.

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