Online spending in China up 47.3%

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Online spending in China up 47.3%

Sunday, 27 July 2008 14:08

Compared with figures from the same time last year, online spending in China has risen by 47.3% according to findings of a recent report compiled by the DCCI, The report states that internet users in China spent $37.5 billion in the first half of 2008. The growth in expenditure is attributed to the rise in the number of Chinese with access to the internet. The internet population, or netizens, has grown at an incredible speed. There are currently around 221 million internet users in China and figures are expected to reach 263 million by the end of the year; this will represent an increase of 25%.

Calculations for online spending that factor in exceptional spurts in growth - besides the projected growth in the number of Chinese online, have not been published. One such boost to online spending in the coming few months could be the live, online coverage of the Beijing Olympic Games. Online advertisers will be busy attracting custom throughout the Games and beyond, as there will be video on demand facilities for all events – attracting viewers back to the sites covering the games well beyond the end the August 2008. Estimates for online spending until the end of 2008 currently stand at 587 billion Yuan, but this may prove to be conservative.

Internet in China